The Business of Sex Therapy: How to Build & Thrive (16 CES)

$560.00

Modern Sex Therapy Institutes presents Weekend Workshop in West Palm Beach, FL

Friday, March 13 & Saturday, March 14  | 9 am to 6 pm EST
Presented by: Dr. Jess O’Reilly

FLEXIBLE REGISTRATION! Sign up for the entire conference or just the class(es) of your choice!
– Participants can attend the workshops in person, LIVE online via webinar or at a later date via video recording.

CAN’T MAKE IT TO WEST PALM BEACH? Attend LIVE online via Webinar!
– Webinar also will be available to watch after the conference.

Description

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This workshop will take you from therapist to entrepreneur. Therapy training often fails to address business planning and execution strategies and skills. This workshop will address this gap from start-up to planning to execution. We’ll cover content creation/writing, marketing, structure, branding, public relations and more.

Objectives:

Day 1:

  • Discuss the steps for setting up a business
  • Discuss the range of factors that affect business outcomes
  • Write an ideal client profile
  • Describe your ideal niche market
  • Analyze your strengths, priorities and areas for development
  • Describe your brand’s core values and themes; consider how these values will be reflected in practice
  • Write an accurate and appealing bio in three formats
  • Explain your business structure and registrations

Day 2:

  • Discuss and evaluate content creation options as a form of inbound marketing: webinars, blogs, guest articles, podcasts, collaborative interviews, videos, books, e-books, speaking and referral networks.
  • Develop a preliminary content creation plan
  • Describe strategies to land mainstream press opportunities
  • Discuss strategies to leverage press opportunities for brand awareness and additional income
  • Develop a preliminary market plan for content creation
    Develop a preliminary market plan for Traditional Media
    Develop a preliminary market plan for Digital Media
    Develop a preliminary market plan for Social Media
  • Create a short term plan and implement strategies for timely follow-through (e.g. accountability team/pod, email checkins)

Additional information

Select One:

Attend In-Person, Attend Live Online

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