The Business of Therapy: How to Build & Thrive (16 CE Hours)
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The Business of Therapy: How to Build & Thrive (16 CE Hours)

$640.00

Presented by: Dr. Jess O’Reilly

Recorded workshop available via video on demand

AASECT Category:

Human Sexuality Education
Section O

AND

Sex Therapy Education
Section E

 

 

 

This workshop will take you from therapist to entrepreneur. Therapy training often fails to address business planning and execution strategies and skills. This workshop will address this gap from start-up to planning to execution. We’ll cover content creation/writing, marketing, structure, branding, public relations and more.

Objectives:

Day 1:

  • Discuss the steps for setting up a business
  • Discuss the range of factors that affect business outcomes
  • Write an ideal client profile
  • Describe your ideal niche market
  • Analyze your strengths, priorities and areas for development
  • Describe your brand’s core values and themes; consider how these values will be reflected in practice
  • Write an accurate and appealing bio in three formats
  • Explain your business structure and registrations

Day 2:

  • Discuss and evaluate content creation options as a form of inbound marketing: webinars, blogs, guest articles, podcasts, collaborative interviews, videos, books, e-books, speaking and referral networks.
  • Develop a preliminary content creation plan
  • Describe strategies to land mainstream press opportunities
  • Discuss strategies to leverage press opportunities for brand awareness and additional income
  • Develop a preliminary market plan for content creation
    Develop a preliminary market plan for Traditional Media
    Develop a preliminary market plan for Digital Media
    Develop a preliminary market plan for Social Media
  • Create a short term plan and implement strategies for timely follow-through (e.g. accountability team/pod, email checkins)

 

Select One:

Attend In-Person, Attend Live Online
SKU: 6081 Categories: , , ,

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MSTI is an approved CE organizational provider for IBOSP, AASECT, and ASWB. Modern Sex Therapy Institutes is part of the Advanced Mental Health Training Institute. The Advanced Mental Health Training Institute has been approved by NBCC as an Approved Continuing Education Provider, ACEP No.6901. Programs that do not qualify for NBCC credit are clearly identified. The Advanced Mental Health Training Institute is solely responsible for all aspects of the programs.

 

MSTI is approved by the American Psychological Association to sponsor continuing education for Psychologists. The Modern Sex Therapy Institutes maintains responsibility for this program and its content.

 

For Live Courses: To obtain CE credits, attendees must attend the entire course and complete an evaluation to receive credit.


For asynchronous/recorded courses, attendees must complete the course, pass the posttest (80% in 3 attempts) and complete the evaluation to receive credit.