The Business of Therapy: How to Build & Thrive (16 CES)
Modern Sex Therapy Institutes presents Weekend Workshop in West Palm Beach, FL
Friday, March 13 & Saturday, March 14 | 9 am to 6 pm EST Presented by: Dr. Jess O’Reilly
FLEXIBLE REGISTRATION! Sign up for the entire conference or just the class(es) of your choice! – Participants can attend the workshops in person, LIVE online via webinar or at a later date via video recording.
CAN’T MAKE IT TO WEST PALM BEACH? Attend LIVE online via Webinar! – Webinar also will be available to watch after the conference.
This workshop will take you from therapist to entrepreneur. Therapy training often fails to address business planning and execution strategies and skills. This workshop will address this gap from start-up to planning to execution. We’ll cover content creation/writing, marketing, structure, branding, public relations and more.
Discuss the steps for setting up a business
Discuss the range of factors that affect business outcomes
Write an ideal client profile
Describe your ideal niche market
Analyze your strengths, priorities and areas for development
Describe your brand’s core values and themes; consider how these values will be reflected in practice
Write an accurate and appealing bio in three formats
Explain your business structure and registrations
Discuss and evaluate content creation options as a form of inbound marketing: webinars, blogs, guest articles, podcasts, collaborative interviews, videos, books, e-books, speaking and referral networks.
Develop a preliminary content creation plan
Describe strategies to land mainstream press opportunities
Discuss strategies to leverage press opportunities for brand awareness and additional income
Develop a preliminary market plan for content creation
Develop a preliminary market plan for Traditional Media
Develop a preliminary market plan for Digital Media
Develop a preliminary market plan for Social Media
Create a short term plan and implement strategies for timely follow-through (e.g. accountability team/pod, email checkins)